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Did you see my story a few days ago about the kids with the dad’s credit cards and the hookers? Turns out, just as I suspected, that it was a fake story. It was a piece of link bait.

What is link bait you ask?

It’s a story, post or article that is created for the sole purposed of creating a link back to the originating site. But, not just any link, a keyword laden link. You see, Google uses how many incoming links a site has as one of its measures for a site’s popularity. The more links pointing to a site, the more popular, therefore the higher authority it has and the the higher it will turn up in search results.

That article, was some good link bait.